If I was Cikgu Sam (Sheikh Shamsudin Salim) of the United States Gayong Federation and his student Joel Champ, I'd be sore because I wasn't invited to attend the martial arts performance which had my face on its marketing material.
I found this advert in Harian Metro a few days ago, which only goes to show, that pose is amazingly famous by now. I've seen it on websites, powerpoint presentations and now, an advert. The demonstration, which is part of a larger event took place (did it actually? I don't know) at Plaza Larkin in Johor Bahru.
I was actually tempted to call Mr Shahariel (phone number listed in ad) and get him to send me pics of the event. Not so much now, though. In any case, congratulations Cikgu Sam. You've proved that a well-planned shot can take you places :)